The title will be the starting point for a dedicated cultural, training and information programme. “Given the exceptional circumstances, there will also be significant changes in the way the exhibition and the conference programme are organised,” says Emilio Mussini, Chairman of Confindustria Ceramica’s Promotional Activities and Trade Fairs Commission. “These aspects will be presented to the media at a digital press conference to be held at 11.00 am on Thursday 21 May and, most importantly, will be discussed over the following weeks with all Italian and foreign exhibitors in order to find the best and most effective solution possible.”
The countdown to Cersaie 2020 began in March with a series of initiatives broadcast on the revamped Cersaie TV YouTube channel. These include the ‘Cersaie Small Talks’ webinars with the owners of 11 architecture firms currently working from home; ‘The Experience – From our archives’, which repeats 10 of the most popular conferences in the Building Dwelling Thinking programme; ‘Exhibitors’ projects’, where exhibitors at Cersaie 2020 use the exhibition’s social media channels to present their best projects carried out during the last year.
Another outstanding initiative, organised by Cersaie and Casabella, is entitled “Here and Now” and will consist of six conversations between Francesco Dal Co and illustrious architects. The first will be held at 6.30 pm on Sunday 10 May and will feature Toyo Ito from his home in Tokyo, followed by Renzo Piano from Paris, Norman Foster from Switzerland, Frank Gehry from Los Angeles, Smiljan Radic from Santiago de Chile and Eduardo Souto de Moura from Porto.